2023 Toyota Prius Prime

Routine

Owners filed 5 complaints about this vehicle with federal regulators, most often about the electrical system. It has been recalled 4 times.

What fails
ComponentReportsCrashesFiresInjuries
Electrical System3
000
Latches/Locks/Linkages › Fueling/Charging Door/Hatch/Port1
000
Exterior Lighting1
000

4 safety recalls

Part 573 reports
Electrical System › Wiring › Switches/Knobs/Buttons26V049000
Filed Jan 28, 2026141,286 vehiclesToyota Motor Engineering & Manufacturing

Defect. Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023-2024 Prius Prime, 2023-2026 Prius, and 2025-2026 Prius Plug-in Hybrid vehicles. Water may enter the rear door switch and cause a short circuit, allowing an unlocked rear door to open unexpectedly.

Risk. A door that unexpectedly opens while the vehicle is moving increases the risk of injury.

Remedy. Dealers will modify the rear door switch circuits, free of charge. Owner letters were mailed July 13, 2026. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 26TB03 and 26TA03. This recall expands and replaces NHTSA recall number 24V274. Vehicles repaired under the previous recall will need to have the new remedy performed.

Back Over Prevention › Display Function25V744000
Filed Oct 30, 20251,024,407 vehiclesToyota Motor Engineering & Manufacturing

Defect. Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2022-2026 Toyota, Lexus, and Subaru Solterra vehicles equipped with a Panoramic View Monitor (PVM) system. Please see the recall report for a complete list of models. A software error may cause the rearview camera to freeze or display a blank screen when the vehicle is in reverse. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 111, "Rear Visibility."

Risk. A rearview camera that fails to display an image can reduce the driver's view behind the vehicle, increasing the risk of a crash.

Remedy. Dealers will update the parking assist software, free of charge. Owner letters were mailed January 2, 2026. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 25TB13 and 25LB06. Subaru's number for this recall is WRE25.

Equipment › Other › Labels24V548000
Filed Jul 23, 202433,848 vehiclesGulf States Toyota, Inc.

Defect. Gulf States Toyota, Inc. (GST) is recalling certain Toyota 2023 GR Supra, 2024 4 Runner, Corolla, Grand Highlander, Grand Highlander Hybrid, Land Cruiser Hybrid, Tacoma, Tacoma Hybrid, 2023-2024 BZ4X, Corolla Cross Hybrid, GR Corolla, GR86, Highlander, Highlander Hybrid, Prius, Prius Prime, Sequoia Hybrid, Tundra, Tundra Hybrid, Venza Hybrid, 2023-2025 Crown, and 2025 Camry Hybrid vehicles equipped with GST accessories. The load carrying capacity modification label may display inaccurate added weight values. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 110, "Tire Selection and Rims."

Risk. A vehicle with an incorrect maximum capacity weight value may be overloaded, which can increase the risk of a crash.

Remedy. GST will mail new labels to owners, free of charge. Owner notification letters were mailed September 16, 2024. Owners may contact GST customer service at 1-800-444-1074. GST's number for this recall is 24R2.

Electrical System › Wiring › Switches/Knobs/Buttons24V274000
Filed Apr 17, 202455,690 vehiclesToyota Motor Engineering & Manufacturing

Defect. Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023-2024 Prius and Prius Prime vehicles. Water may enter the rear door switch and cause a short circuit, allowing an unlocked rear door to open unexpectedly.

Risk. A door that unexpectedly opens while the vehicle is moving or during a crash increases the risk of injury.

Remedy. Dealers will replace both right and left rear door opener switches, free of charge. Owner letters were mailed August 9, 2024. Owners may contact Toyota customer service at 1-800-331-4331. Toyota's numbers for this recall are 24TB06 and 24TA06.

What owners reported

Newest filings
Electrical System
Filed Aug 19, 2026SC

The vehicle exhibits an unaddressed factory programming defect where the Plug-In Charge Control ECU fails to enter sleep mode while plugged in or resting. This causes continuous, heavy parasitic drain on the 12V auxiliary battery, causing chronic low-voltage state across critical systems. The 12V auxiliary network supplies power to the primary control units, CAN-bus communication modules, and dynamic stability systems. Operating under chronic low-voltage causes system instability, erratic sensor processing, voltage brownouts, and rapid degradation of the 12V battery. In severe traffic or isolated operations, a depleted 12V battery creates a distinct safety hazard, including sudden loss of propulsion control, electrical failure, and stranded conditions. Toyota acknowledged this software logic flaw internally under Technical Service Bulletin T-SB-0054-24. However, because Toyota classifies this defect as a TSB rather than a mandatory safety recall, owners are left vulnerable to unexpected low-voltage electrical failures on public roads and are forced to pay out-of-pocket for an ECU reflash to repair a pre-existing manufacturing defect. This issue requires a mandatory federal safety investigation and zero-cost recall to update all affected control modules.

Electrical System
Filed Jul 15, 2026AZ

My 2023 Prius Prime cannot be charged normally in hot weather without triggering a thermal-protection fault on its high-voltage charging system. Avondale Toyota diagnosed it in writing: "CODE P1CE996 CHARGER COOLING FAN REVOLUTION SENSOR COMPONENT INTERNAL FAILURE. THE ELECTRIC CHARGER ASSEMBLY HAS A INTERNAL OPEN CIRCUIT CAUSING IT TO BE INOP. RECOMMEND REPLACEMENT ADD PN# G9090-47061." Quote: $2,516.99 plus ~$200 diagnostic. The vehicle cannot verify its high-voltage charger's cooling fan is operating. In Phoenix heat (100F+), normal charging repeatedly sets the fault and check engine light. I verified by controlled testing: reduced-current charging in cool hours avoids the fault, but any normal charge in heat triggers it — in factory configuration, no obstruction. I am forced to restrict charging to nighttime reduced-current sessions to avoid operating the charger with unverified cooling. A plug-in vehicle that cannot safely complete a normal charge in summer conditions is a safety concern. This is a documented defect: Toyota TSB T-SB-0054-23 (8/7/23), "MIL ON With DTC P1CE996," states the charger assembly "has been modified to reduce the possibility of this condition," superseding part G9090-47060 with G9090-47061 — the part my dealer recommended. The TSB covers VINs before XXX; mine ([XXX]) is in range. Toyota denied coverage at all levels (Case XXX), citing third-owner status and declined unrelated services. A Brand Engagement supervisor acknowledged this identical repa

Electrical System
Filed Feb 23, 2026CA

There is an unexplained loss of 12V power from the 12V battery, and the car will not start. This was reported to the local Toyota dealership on 12/5/25. The car had to be jumped in order to drive it to the dealership/service department. They said the 12V battery was fully charged when they inspected it and there was no parasitic drain on the the battery. They inspected the battery again on 12/30/25 during a routine scheduled service and the 12V battery was good. We have since experienced the inability to start the car on the following dates: 1/10/2026, 2/5/2026, 2/20/2026, 2/22/2026, 2/23/2026. On each of the before mentioned incidents that car had to be jumped by an auxiliary battery pack to get the car to start. We have contact the Toyota dealership again and have a scheduled appointment for 2/25/2026. The dealership had told us that the battery has check out good earlier and they can't replace the 12V battery under the 3 year/36,000 warranty and will need to get Toyota Corporation involved. The car presently has 31,682 miles and it was purchased on 9/19/2023.

Latches/Locks/Linkages › Fueling/Charging Door/Hatch/Port
Filed Jan 30, 20257,920 milesFL

The contact owns a 2023 Toyota Prius Prime. The contact stated that upon approaching the vehicle after it had been parked and turned off in the garage, the contact noticed that the hatch door was opened. The contact stated that upon pressing the power button on the hatch and the hatch door power button inside the cabin to close the hatch door, the hatch door failed to close. The manufacturer was notified of the failure and advised the contact to call Roadside Assistance. The contact called Toyota Roadside Assistance who advised the contact to attempt to close the hatch manually. The contact was able to close the hatch door manually. The dealer was not notified of the failure. The vehicle was not diagnosed or repaired. The failure mileage was approximately 7,920. The VIN was not available.

Exterior Lighting
Filed Oct 3, 20249,176 milesNV

The contact owns a 2023 Toyota Prius Prime. The contact stated while driving 40 MPH with the headlights activated, the low-beam headlights were not providing adequate illumination to light the sides of the roadway properly. The contact stated that shadows were projected to the side of the road from the headlights. The contact had taken the vehicle to a dealer who diagnosed the vehicle and determined that the headlight housing was causing the low beams to be partially shaded. The dealer was informed that when the high beam headlight was activated, the light from the headlight was not casting shadows and the side of the road was lit. The vehicle was not repaired. The manufacturer was informed of the failure. The failure mileage was 9,176.

5 of 5 complaints, reproduced as filed.

Across model years

Worst on record: 2017
YearComplaintsRecallsFiresDeathsAssessment
202411400Routine
2023 — this page5400Routine
20228100Routine
202110000Routine
202016100Routine
20198100Routine
201816000Routine
201742000Routine

Compare every Prius Prime year →

Reading this record

No unusual pattern of severe incidents in the complaint record.

Complaint counts track how many cars were sold and how long they have been on the road as much as they track quality. A common model from 2013 has had a decade to accumulate reports; a rare one from last year has not. The signal worth weighing is in the severity columns, in whether the same component keeps appearing, and in whether the manufacturer eventually opened a recall for it.

Recall repairs are free for as long as the recall stands. Check whether a specific car still has open work at NHTSA's VIN lookup.

Most recent recall on file: Jan 28, 2026. Source: NHTSA Office of Defects Investigation.